Why Avalia’s DX Hub Was Built on Open Standards (And Why That Matters)

Engineering leaders know the struggle all too well: the more tools you adopt to boost productivity, the harder it becomes to see the bigger picture. CI/CD pipelines, monitoring platforms, documentation systems, and endless dashboards pile up, but instead of clarity you end up with silos. Developers waste time navigating fragmented environments, and executives are left guessing about ROI, productivity, and whether technology is really aligned with business strategy.

This is the problem Avalia set out to solve with DX Hub. And here’s the key decision that made it different: it was built entirely on open standards, and it is delivered as code that belongs to you. Most platforms will claim “no lock-in,” but in the end you are still dependent on the vendor. With DX Hub, you actually own the platform. You can run it, adapt it, and evolve it as part of your ecosystem. We don’t lock you in—we hand you the keys.

Open standards mean interoperability. They let you connect DX Hub with whatever stack you already have—cloud providers, DevOps pipelines, monitoring tools—without being trapped in a walled garden. They make the platform future-proof, because when new tools and frameworks emerge, DX Hub evolves with them. And because it’s rooted in an open-source foundation like Backstage, companies don’t just get Avalia’s expertise; they benefit from the collective innovation of thousands of engineers around the world.

If that sounds theoretical, look at how companies such as Netflix and American Airlines have used Backstage, the very foundation we built on, to transform their developer experience. Netflix streamlined service discovery across hundreds of microservices, saving engineers time and making onboarding smoother. American Airlines standardized workflows across a sprawling IT ecosystem, accelerating delivery without sacrificing compliance. These examples prove that open platforms scale in the real world. Avalia took this proven backbone and layered on what CTOs and executives really need: visibility into how engineering work impacts business outcomes.

“One of the metrics Spotify tracked internally was time to 10th PR — new engineers initially took ~60 days before merging their 10th change. After adopting Backstage, that fell to under 20 days. We built the DX Hub on open standards so you can aim for that kind of onboarding speed — and maintain it even as your platform evolves.”

That’s where DX Hub goes beyond being “just another portal.” For developers, it reduces the everyday friction—no more hunting for documentation or configuring pipelines from scratch. For leaders, it provides clarity—dashboards and insights that connect technology initiatives directly to strategic goals. The result is measurable: higher productivity, faster delivery, and a clearer picture of ROI.

You’re not just renting a product. You’re getting a platform that is open, extensible, and truly yours. In a world where tech moves fast and business pressures are relentless, that independence is invaluable.

Open standards make it possible. Avalia makes it real.