Lessons from Avalia’s DX Hub

Many organizations have looked at internal developer platforms as just another layer of tooling — a way to consolidate services, standardize workflows, and cut down on operational friction. Valuable, yes, but often still seen as “backstage” work that never quite makes it into the boardroom conversation.

At Avalia, we’ve learned that this view is too narrow. Platforms like Backstage are powerful, but on their own they’re only half the story. The real transformation happens when a platform becomes a bridge: connecting engineering activity to business outcomes in a way executives can actually see and act on. That’s the reason we created DX Hub.

DX Hub wasn’t born just to organize tools. It was designed to shift the role of developer experience from an IT concern into a strategic lever. By pulling together metrics like deployment frequency, lead time for changes, or even the share of time spent on innovation versus maintenance, DX Hub makes something visible that was once invisible: the actual value technology teams bring to the business.

We’ve seen this play out in real-world cases. In one large energy company, the executive team knew their developers were working hard, but couldn’t tell whether investments in platforms and tooling were making a difference. By implementing DX Hub, they were able to track improvements in delivery speed and quality side by side with business milestones. What used to be a technical discussion turned into a conversation about competitiveness, time-to-market, and cost savings.

In another case, an insurance company was struggling with developer turnover. Their CIO suspected that clunky workflows and poor visibility into career impact were part of the problem. DX Hub helped identify specific friction points and highlighted how improvements boosted both satisfaction and retention. Suddenly, the CIO had a clear, data-backed case for further investment in DevEx — not just as a people issue, but as a financial one.

The lesson across these stories is simple: a platform can help you deliver software more smoothly, but a partner helps you show why it matters. DX Hub is our way of making Avalia that partner. It translates the language of developers into the language of business, enabling leaders to align strategy, measure impact, and justify investment.

In the end, the shift from platform to partner is about accountability and trust. When the boardroom asks, “What value is IT delivering?” you can answer with confidence — not anecdotes, but real data that ties technology directly to business success.