AI tools are enabling creative teams to bring ambitious ideas to life with speed and efficiency. At Avalia, we embraced this potential when conceptualizing Lia, our digital avatar and the new voice of Avalia. From an initial sketch on paper to a fully animated AI-driven character, Lia embodies our brand’s essence while also demonstrating how AI tools can transform creative processes.
This article explores the journey of Lia’s creation, her role in our content strategy, and how AI-powered tools are enabling teams like ours to execute ambitious projects with efficiency and creativity.
From Concept to Creation: The Birth of Lia
At Avalia, we sought a creative way to introduce our new solutions, such as AI Strategy to Execution, which enables companies to seamlessly integrate AI—from strategic planning to full implementation—ensuring a smooth and effective transformation. Instead of relying on traditional marketing visuals, we wanted a digital representative, one that could not only appear in our materials but also engage directly with our audience.
Avalia’s logo, a profile of a head surrounded by cubes, symbolizes the structured organization of data through human and artificial intelligence. This concept laid the foundation for Lia’s design.
"We wanted Lia to embody the Avalia brand, not just visually, but conceptually as well. The cubic elements from our logo are integrated into her design around her ears, making her profile closely resemble the Avalia emblem."— Vítor Lavagnoli, Head of Design at Avalia
Lia is a sleek, minimalistic android with a white body, reflecting the modern and clean aesthetic of our new website and branding. The signature purple glow from our logo appears in key areas of her head and body, complemented by cyan, our secondary brand color. These details reinforce Avalia’s identity, making Lia a natural extension of our visual language.
Bringing Lia to Life with AI
Traditionally, creating and animating a digital character required extensive resources, from hiring 3D artists to professional voice actors. However, advancements in AI-driven design, animation, and voice synthesis allowed our lean creative team to bring Lia to life efficiently.
"AI tools enabled us to turn a 2D concept into a fully animated character that interacts with audiences in various ways and settings. What once demanded large production teams can now be achieved with remarkable efficiency."— Ana Marques, Designer at Avalia
Using generative AI for image and video creation, we developed animations where Lia speaks, moves, and even reacts to different topics. This technology enables us to place her in various environments, such as:
This flexibility ensures that Lia is not just a static figure but a dynamic entity that adapts to different themes and audiences.
Lia as the Voice of Avalia
More than just a visual mascot, Lia has become Avalia’s content ambassador. She plays a key role in our social media posts and video content sharing insights on AI trends, tech news, and presenting Avalia’s solutions, such as Showcase IT Effectiveness, Software Due Diligence, and Tech Advisory.
By using AI-powered voice synthesis, Lia can communicate and maintain a consistent tone that aligns with Avalia’s professional yet approachable style. Whether introducing new initiatives or explaining complex technical topics, she serves as a bridge between our expertise and our audience.
The Future of AI-Powered Creativity
Lia’s creation is a testament to how AI tools are reshaping not just creative processes but also broader business operations, particularly within IT departments. By streamlining workflows and enhancing decision-making, AI empowers companies to implement smarter strategies and drive innovation more effectively.
At Avalia, we see AI not just as a tool for optimizing business processes but as a catalyst for creativity. Lia embodies this philosophy, an AI-driven entity that helps us communicate our vision while showcasing the power of the very technology we advocate for.
As we continue to expand her role, Lia will remain at the forefront of our storytelling, bringing Avalia’s tagline to life: Build software better, create value faster.
Completing Avalia's Visual Identity
With Lia, our brand now has a cohesive set of symbols:
The Avalia logo - representing structured intelligence.
The "Avalia Innovation from Switzerland" seal - signifying our Swiss expertise.
Lia, our digital ambassador - bridging AI and human creativity.
This evolution showcases how AI isn’t just transforming industries, it’s transforming how companies like Avalia communicate, innovate, and engage with the world.
